An award-winning journalist, Avendaño has been on the news and business side of print and broadcast companies in the U.S. and Spain. He has reported from 10 countries and three continents. Avendaño was the Executive Editor for The Washington Post Spanish-language Content from 2004 to 2016. He was Washington Bureau Chief and White House Correspondent for the National Association of Hispanic Publications, and in January 2018 he became President of Latino Impact Media. In June 2017, Avendaño received an Emmy Award for a video-story published in Washingtonpost.com. He has received several José Martí Awards for Excellence in Print Journalism, and other awards for his literary work as a poet and fiction writer. In 2012, Avendaño was appointed by Governor Martin O’Malley as Commissioner for Maryland Public Television, where he served until 2015. Avendaño serves as Chairman of The Plaza Institute, a social enterprise in Washington, D.C. He is the founder of The Ñ Group, a Washington-based strategy consulting firm focused on media. He is also a founding member of The Harris Institute for Hispanic & International Communication at Texas Tech University, and a member of the North American Spanish Language Academy. A former lecturer at Johns Hopkins University, Avendaño graduated Magna Cum Laude in Broadcast Journalism from Texas Tech University.